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This survey is concerning a new type of bed sheets that offer unique benefits.
The survey should take no more than 3 or 4 minutes, we appreciate your honesty and participation.
What is your gender?
Male
Female
What is your age?
Under 17
18-24
25-34
35-44
45-54
55-64
65-74
75 and up
What is your total household income?
Less than $10,000
$10,000 to $19,999
$20,000 to $29,999
$30,000 to $39,999
$40,000 to $49,999
$50,000 to $59,999
$60,000 to $69,999
$70,000 to $79,999
$80,000 to $89,999
$90,000 to $99,999
$100,000 to $149,999
$150,000 or more
How important are the following to you when purchasing sheets?
How important are the following to you when purchasing sheets?
Not at all Important
Very Unimportant
Somewhat Unimportant
Neither Important nor Unimportant
Somewhat Important
Very Important
Extremely Important
Softness
Not at all Important
Very Unimportant
Somewhat Unimportant
Neither Important nor Unimportant
Somewhat Important
Very Important
Extremely Important
Price
Not at all Important
Very Unimportant
Somewhat Unimportant
Neither Important nor Unimportant
Somewhat Important
Very Important
Extremely Important
Design or Color
Not at all Important
Very Unimportant
Somewhat Unimportant
Neither Important nor Unimportant
Somewhat Important
Very Important
Extremely Important
Thread Count
Not at all Important
Very Unimportant
Somewhat Unimportant
Neither Important nor Unimportant
Somewhat Important
Very Important
Extremely Important
Quality/Durability
Not at all Important
Very Unimportant
Somewhat Unimportant
Neither Important nor Unimportant
Somewhat Important
Very Important
Extremely Important
Brand
Not at all Important
Very Unimportant
Somewhat Unimportant
Neither Important nor Unimportant
Somewhat Important
Very Important
Extremely Important
Rank in order from most important (1) to least important (6).
1
Softness
2
Price
3
Design/Color
4
Thread Count
5
Quality/Durability
6
Brand
Where do you typically buy your bed sheets?
Have or would you ever purchase bed sheets online?
Yes
No
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