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What is your age range?
18-21
22-25
26-29
30+
What is your gender?
Male
Female
Non-binary / third gender
Prefer not to say
List the top 3 social media apps you use.
How much time do you spend on Social Media daily?
Less than an hour
1-3 hours
4-6 hours
7+ hours
How often do you encounter brands/company that utilize social media?
Not at all
Rarely
Sometimes
Most of the time
All of the Time
Do you follow any company/brand accounts on social media?
Definitely not
Probably not
Might or might not
Probably yes
Definitely yes
How likely are you to purchase a service or good from a brand or company you've seen on social media?
Highly Likely
Likely
Neutral
Unlikely
Highly Unlikely
Write down 3 brands that you associate a positive interaction with.
What are your overall impressions on social media content created by brands or company accounts?
Positive
Neutral
Negative
Do you think brands or companies create para-social relationships with their consumers via social media?
Strongly Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
Answer the following statements
Answer the following statements
Strongly Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
I think brands and companies benefit from social media pressence
Strongly Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
I enjoy when brand or company accounts follow internet trends
Strongly Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
I expect brands or companies to use their social media accounts to adress negative situations they face
Strongly Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
Where do you see positive brand/company advertisemets on the list below with 1 being most likely and 5 being least likely.
1
billboard ads
2
television ads
3
social media ads
4
radio/podcast ads
5
print/ magazine ads
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