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What is your current position in the educational field?
Professor/ Instructor
Administration
Other
What type of institution are you affiliated with?
High School
College
Adult School
Other
What county is your institution located in?
Orange County
Los Angeles County
San Diego County
Inland Empire County
Other
What city is the institution located in?
Do you play a part in selecting ESL learning materials?
Yes
Somewhat
No
How often is the ESL curriculum updated?
1-2 years
3-4 years
5-6 years
7+ years
Other
Which ESL suppliers are you currently utilizing?
McGraw Hill
Pearson
National Geographic
Oxford
Other
What is your approximate budget for the ESL learning materials?
When do you place orders for ESL materials? Select multiple if necessary.
Fall
Winter
Spring
Summer
Other
What type of ESL advertisements are you exposed to? Select multiple if necessary.
E-mail/ Online
Paper Catalogue
Magazines/ Newspaper ads
Social Media
In person at ESL conferences
Other
Do you feel in person marketing at ESL conferences is an effective form of advertising? (Ex. Vendors distributing samples to conference attendees.)
Strongly agree
Moderately agree
Neither agree nor disagree
Moderately disagree
Strongly disagree
The ESL programs I'm involved with have an online presence (i.e. Website, Facebook, Google+, Instagram, etc).
Strongly agree
Neither agree nor disagree
Strongly disagree
If you agreed with the pervious question, what kind of online presence ?
What type of medium for ESL materials do you currently use? Select multiple if necessary.
PDF/ Online Access
Audio Book
Print Copy
Other
How large of a factor is price when considering ESL materials?
How large of a factor is price when considering ESL materials?
0
1
2
3
4
5
Zero being not a factor, 5 being large factor
0
1
2
3
4
5
Rank level of preference for each type of medium:
Rank level of preference for each type of medium:
low preferrence
medium preferrence
high preferrence
PDF/Online Access
low preferrence
medium preferrence
high preferrence
Audio Book
low preferrence
medium preferrence
high preferrence
Print Copy
low preferrence
medium preferrence
high preferrence
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